SEO: Search engine optimization
SEO is also called short form for SEO, which means Search Engine Optimization. It is a set of practices that work towards getting a website or webpage listed on the search engines like Google, Bing, and Yahoo, with the ultimate aim of increasing organic(non paid ) traffic to a website by making the website attractive to search engines. It uses many different strategies and techniques that are aimed at several layers of the content of a given website, and more importantly, its structure and those coming from the outer world.
There are some main component of seo:
1.On-page SEO:
Optimization of each page of a website so that it becomes more relevant and user-friendly. Some key elements of on-page SEO are given below
Keyword Optimization: The use of keywords that is relevant to the content, headers, and meta tags.
content quality: It's useful and informative, interesting, at relevant level to user intent.
Internal Linking: Linking pages within the site, which tends to make it easier to be crawled by the search engine itself, and also a presentation of website organization to search engines.
Meta Tags Meta Title Write an informative and a descriptive title tag. Meta Description Write a clear and descriptive meta description.
2.Off page SEO:
Off-page optimization This pertains to activities that are responsible for improving the reputation as well as authority of the website. Most common off-page techniques include
Building backlink: The process of acquiring backlinks from other quality sites that are considered as an endorsement for your content.
Social Media Marketing: Another indirect way in which content sharing on social media improves SEO is by attracting visitors to a website and, in some ways, will establish potential backlinks.
3.Technical SEO:
This ensures that the website is technically flawless so that it allows search engines to crawl through and index it. Some of the major technical
components involve:Improving the page loading time so that the speed of a website increases.
Mobile-Friendliness: The website is mobile friendly.
Secure Sockets Layer: MUST have HTTPS encryption for data protection.
XML Sitemap and Robots.txt: How to make it easy for search engines to find the pages?.
4.Local SEO:
This is the optimization of a website according to search results from local sources. It relates to businesses that are run from a physical base. Some techniques include:
Google My Business: This refers to the creation of a business profile on Google.
NAP Consistency: All directories show the same name, address, and phone number.
SEO is a long-term and continuing process because search engines perpetually update their algorithms. "Good" SEO strives towards making the site rank higher, make them more relevant to search queries of users, and increase click-through rates; therefore, it leads to increased visibility and traffic.
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